Influencers drive brand success

Using influencers for marketing has proven successful for many brands. For example, Dunko utilized a TikTok influencer who significantly impacted the American audience. This strategy led to a 57 percent increase in their sales that year. One critical detail to remember when using influencers is to ensure they genuinely resonate with your brand, rather than just signing a contract. For instance, selecting a vegan influencer to promote a vegan product is wise; ideally, the influencer should follow a vegan lifestyle. This alignment ensures authenticity and credibility. Additionally, it is essential to allow influencers the creative freedom to develop content in their unique style. This approach helps maintain the authenticity of the message and connects better with their audience. Avoiding micromanagement as much as possible will foster a more genuine and effective promotion, ultimately benefiting the brand.